Under the influence: The power of social media influencers
![Feature image](https://healthsci.mcmaster.ca/wp-content/uploads/2023/07/social-media-influencers.jpg)
Identify the reasons why individuals seek social media influencers for acceptance, the negative and positive impacts and the psychology behind marketing brands.
This video addresses the importance of social media influencers in today’s society. With social media being an integral part of many lives, this video aims to clearly identify the reasons why individuals seek social media influencers for acceptance. The video discusses the negative and positive impacts of social media influencers, and the psychology behind this technique of marketing brands. The video touches upon what it takes to be a social media influencer, what makes them attractive to online marketers, what makes their opinions powerful and whether they should be trusted.
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Demystifying Medicine, Education, Mental Health
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